Today’s Niche Tip: Help with Picking your Niche

This step is the most important of the whole niche marketing process. Without a good niche, you’ll effectively be wasting your time building a site around something that you have an impossible chance of being successful at. This is why I devote a lot of time to researching niche trends and competition.

I usually brainstorm niche ideas just by browsing sites like EBay and Amazon, and also by reading through consumer report websites. These are great places to start looking if you’re in a “niche-slump”.

EBay offers a great service called EBay Pulse, which offers information on the most watched items, and the most popular items for each item category in EBay. This is a great way to narrow down your niche ideas. At this point, I’ll usually try to come up with 10 broad niche ideas that I will narrow down in my next step.

An additional word of advice would be to start looking for a niche that is related to something you are either interested in, or could be interested in. This makes the whole process of adding valuable content to your site much easier.

Google’s Keyword Research Tool

Google offers a great keyword research tool that allows you to drill down into specific niche’s and identify competition and search volumes. The best part about this is that it is completely free.

Let’s see how this tool can help you pick a niche:

  • I started by searching for the broad term “Wall Art”
  • Google then returned a large list of related keywords that people are searching for along with their competition ratings, local monthly search volume and global monthly search volume.

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  • I worked my way through the list looking for good candidates for a niche site and came across the term wall art sculptures.
  • This term had a below average amount of competition and a decent amount of monthly searches.
  • I then checked out EBay and found that there are a large amount of products available for this niche, so I decided to take the next step and create a site called: Wall Art Sculptures

Just by doing a little bit of niche research before you dive into building a new site makes it possible to rank well with new sites. My site Wall Art Sculptures is a little over 2 months old and is already on page 1 of Google for its main keyword search term.

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