Today’s Niche Tip: Adding Great Niche Content

Having high quality, original content is the backbone to any well performing niche site. There are many benefits of having great information like this on your site, and all of them can result in more clicks and conversions.

What is considered “great content”?

I consider content to be of value if it is directly related to the niche, and if it offers some tips, reviews or information that I can find useful.

I also like what I read to be organized in an easy to read format. If I have to read a solid page of text, I am going to instantly navigate away from the site. I remember this when I am creating my own site’s content, and try to keep everything very reader friendly.

If you provide your visitors with a positive “content experience” then they will be more likely to explore your site further, and hopefully they’ll start browsing through your store pages.

Why do I need content on my niche site?

Without content, you’ll have no way of attracting attention from the big search engines, and if they decide to turn their back on you, you’ll have a hard time getting any visitors at all.

Search engines, like Google, frequently scan your sites for keywords and new content (If you are in their site index). This means that when you are writing your content, make sure to use the keywords that your visitors will be searching for within it.

Without content, there will be no way of knowing what your site offers and therefore it will be viewed as a site with very little importance/relevance to your niche.

How do I write great content?

I typically try to write 500-1000 word articles pertaining to my niche, and I try to write about something that my visitors would hopefully find useful.

I’ve found that using a blog platform like, Wordpress, in conjunction with a niche site is hands down the best way to add content to your site. It makes it easy to update your site, while also implementing a lot of great Search Engine Optimization tips within your articles.

Wordpress will also automatically notify all the big search engines that you’ve just added some content that you think they should check out.

Here is an example of a BANS / Wordpress niche site that I manage: Rock Distortion Pedals.com

Another great tip is to use anchor text. Anchor text is basically a keyword link within the context of your writing that will link to another site, or page. Here is an example:

When deciding to build a niche site, it is important to add content.

In this example, “build a niche site” is the anchor text. Search engines like keyword related anchor text, so use them in your writing, but remember not to overload your articles with them.

How do I get niche content ideas?

  • Check the news for niche related stories and put them into your own words
  • Use a keyword tool like Micro Niche Finder to see what people are searching for in relation to your niche
  • Write product reviews
  • Use the Google keyword tool to see niche keyword search terms

Can I just copy other site’s content onto my niche site?

NO!

Duplicate content is something you want to stay as far away from as possible. Search engines will penalize you, and your site may get in some hot water with the original author.

There is no harm though in re-wording and summarizing other articles into your own words. Just make sure they are not exact copies.

I’ll usually read an article a few times, then close it, and try to write a similar article on my own. Not having it open prevents me from using similar phrases and words.

Hopefully you’ve found this post helpful, remember: Content is King!

One Comment

  1. [...] You can view a detailed post about writing niche site content that I posted a while back here. [...]

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