Today’s Niche Site Tip: Home Page Layout Guidelines
One of the most important parts of starting a niche site, is getting it some attention from the search engines. This can sometimes be pretty frustrating though because of all the “ranking” rules that Google, Yahoo and Bing have, but by following a few simple guidelines on your homepage layout, you should rank well without too many headaches.
This post is based on a situation I found myself in last month with one of my sites. It took a while but I was finally ranking number 1 in all the search engines for the term, “distortion pedal reviews”. (If you didn’t already guess, I have a site that sells these items)
Upon realizing this, I thought it would be a good idea to modify the home page in order to get some more sales, but in return I made some changes that knocked me out of my number 1 spot, and into the deep depths of Google’s index. Not a good idea in the long run. ..
We are going to be using the site I mentioned above as an example: http:www.rockdistortionpedals.com

Google Ranking
What I did wrong:
- Decided to monetize the homepage more. I think this conflicted with the primary intent of the site, which is to provide reviews for pedals.
- I removed approximately 250 words of content to make space for current auctions on EBay for distortion pedals. (This was my main downfall)
- I added an EBay feed that displayed only around 3 items on sale, but I think it was what kicked me out of the top spot.
Upon realizing what happened, I reverted many of the changes and got the homepage back to the state it was in when it was ranking well. After about a week or so, I was back on top and I had learned my lesson.
Here are a few guidelines that I follow when I am designed my home page which usually helps them rank well.
Home Page Design Tips:
- Your homepage should directly reflect the overall purpose of your site. Try to keep it clean, professional and relevant to your niche.
- There should be around 500 words of keyword rich content that provides general information about the “niche” you are marketing.
- Add visual links, or image links to some of your best product reviews of guides.
- I like to add a YouTube video in hopes that it will make visitors who hit my home page decide to stick around.
- Finally, DO NOT add EBay auctions to your homepage. (This is primarily relevant for those of us who are members of EBay’s Partner Network)
Here is an example of one of my latest sites that implement these guidelines: http://www.hybridgolfironsets.com
Homepage ranking takes patience, and sometimes some experimentation. Hopefully this article has given you some ideas to try out to improve your ranking. It is important to mention though, that without great content on the rest of your site, ranking well will be pretty unattainable. If you start with the content, then make a homepage that reflects the authority of your information, you’ll have no troubles ranking well.



